GRIMALDI LINES
Grimaldi Lines connects the shores of the Mediterranean, while Grimaldi Tour Operator brings together ferries, stays, and itineraries. Two brands for a vacation that begins on board and continues on land.
- Creative Direction
- Content Production
- Content Strategy
THE SIGNAL
Vacation days are too precious to spend just waiting to arrive. Travelers want comfort right from the crossing and, once at their destination, authentic experiences recommended by locals. The true value to highlight was right there: enjoying every single bit of the trip, knowing someone else has already taken care of the details.
THE BOLD MOVE
On Instagram, Grimaldi Lines makes you want to stay on board even after docking. On TikTok, it turns into a Type A personality: the friend who prepares a full PowerPoint for the trip so you can just kick back and relax. Meanwhile, Grimaldi Tour Operator brings to Instagram the effortless confidence of a true Mediterranean insider, complete with practical tips and saveable micro-guides. Distinct concepts and formats give each brand its own unique personality, perfectly tailored to the language of each platform.
