When a brand has so much to tell, the risk is losing the user’s train of thought along the way. Across collections, heritage, and services, clear priorities were needed: leaving room for inspiration while making the next step completely seamless. The richness of the offering had to feel like an opportunity to be explored effortlessly.

We streamlined the sitemap, shortening user paths and bringing the collections to the forefront. A modular design system ensures a consistent brand identity from desktop to mobile. Behind the interface, a headless architecture on Craft CMS connects directly with the dealer platform, granting greater content management flexibility and a dynamic structure ready to scale with the brand.