Alì Supermercati is the benchmark for large-scale retailers in the northeast that has made its philosophy "improves life" its main strength in the area, with 117 stores and an online shop at "Aliperme.it".
2019 - on going
"Feel at home."
A framework contract for the strategic and creative development of the corporate image with the aim of entering people's hearts and conveying the unbeatable quality of the Alì service.
Art Direction & Communication
The development of content and frequent photographic and video output are the result of an approach based on strategic thinking and coordinated deployment in synergy with the Ali team. A series of television commercials broadcast on national TV, social media planning across multiple channels and digital and in-store communication activities are the levers used to achieve the goal.
Marketing & Strategy
The value of the brand name is explored and conveyed in all its facets thanks to a cross-area strategy aimed at strengthening the brand.