![Barca art direction](https://content.we-go.it/uploads/Barca_art_direction_content_1920x1400_01_8baef3b5b0.jpg)
![Barca art direction - mobile](https://content.we-go.it/uploads/Barca_art_direction_content_1080x1920_01_d09964c8b4.jpg)
Barca Stores
Brand e retail store concept di calzature e accessori, realizzati rigorosamente da laboratori artigianali italiani. Oltre ai 20 punti vendita monomarca in Italia, Barca è in continua crescita anche all'estero con un e-commerce e una comunicazione digitale multilingua.
![Barca art direction content](https://content.we-go.it/uploads/Barca_art_direction_content_1920x1200_01_1121743ad3.jpg)
![Barca art direction content mobile](https://content.we-go.it/uploads/Barca_art_direction_content_1080x1920_02_f3fe35bf1a.jpg)
Un legame creativo e strategico che dura da 10 anni.
Dieci anni fa, Barca ci ha affidato la direzione artistica e strategica del brand.
Da quel momento abbiamo iniziato insieme un percorso di sviluppo della notorietà di marca e delle performance di vendita on e offline, allargandoci negli ultimi due anni al mercato estero. Una strategia olistica unita a un'execution omnicanale che ci permette di innovare continuamente e avere una visione completa e coerente sul futuro di questo brand.
![](https://content.we-go.it/uploads/Barca_art_direction_content_1920x1400_02_051ee87334.jpg)
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![Barca](https://content.we-go.it/uploads/C_e_solo_l_immag_442d53b032.jpg)
![Barca art direction shooting 1](https://content.we-go.it/uploads/Barca_artdirection_shooting_01_5277af2f26.png)
![Barca art direction shooting 2](https://content.we-go.it/uploads/Barca_artdirection_shooting_02_e1bf8cfa2d.png)
![Barca art direction shooting 3](https://content.we-go.it/uploads/Barca_artdirection_shooting_03_34bc37171c.png)
![Barca art direction shooting 4](https://content.we-go.it/uploads/Barca_artdirection_shooting_04_726fc0213f.png)
![Barca art direction shooting 5](https://content.we-go.it/uploads/Barca_artdirection_shooting_05_b30f89a20e.png)
![Barca art direction shooting 6](https://content.we-go.it/uploads/Barca_artdirection_shooting_06_60aabcbd1b.png)
![Barca art direction shooting 7](https://content.we-go.it/uploads/Barca_artdirection_shooting_07_83b978c7a5.png)
![Barca art direction shooting 8](https://content.we-go.it/uploads/Barca_artdirection_shooting_08_9da85bdd1f.png)
![Barca art direction shooting 9](https://content.we-go.it/uploads/Barca_artdirection_shooting_09_364b87a47d.png)
![Barca art direction shooting 10](https://content.we-go.it/uploads/Barca_artdirection_shooting_10_2144a97335.png)
![](https://content.we-go.it/uploads/Barca_art_direction_content_960x1080_03_01_5b9e6e3458.jpg)
![](https://content.we-go.it/uploads/Barca_artdirection_fullscreen_01_738eee6702.png)
![](https://content.we-go.it/uploads/Barca_artdirection_media_1080x1920_2_9068fa3ee1.jpg)
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![](https://content.we-go.it/uploads/Barca_artdirection_media_1080x1920_3_1df5ddf653.jpg)
![Barca art direction content](https://content.we-go.it/uploads/Barca_art_direction_content_960x1080_03_00c5c50a04.jpg)
RISULTATI
I risultati del 2023 di
ORGANICO
- +74 %fatturato organico YoY
- +303 %keyword in top 3 (+635) YoY
![Barca art direction content 2](https://content.we-go.it/uploads/Barca_art_direction_content_960x1080_04_5662d0ccb3.jpg)
RISULTATI
I risultati del 2023 di
PAID
- +69 %fatturato items a prezzo di listino YoY
- +10 %carrello medio YoY
![](https://content.we-go.it/uploads/Barca_art_direction_content_1920x1080_04_cf838aa71e.jpg)
![](https://content.we-go.it/uploads/Barca_artdirection_media_1080x1920_4_42d45f89ab.jpg)