Gruppo Mastrotto
With 65 years of history behind it, the company is one of the leading players in the Made in Italy leather supply chain, serving sectors such as furniture, fashion and automotive.
- Branding
- Communication Strategy
- Content Production
- Content Strategy
- Social Media
- Web Development
Logo, payoff, palette, copy strategy: every asset reflects the company’s pioneering vision. Purpose and vision are captured in the new payoff, “leather forward”, which underlines the commitment to sustainable innovation paired with uncompromising quality.
The new brand identity reflects Gruppo Mastrotto’s strategic vision, reaffirming its leadership position in the tanning industry.
To strengthen Gruppo Mastrotto’s presence in the premium and luxury market segments, we developed the new Website, Social identity and Content Strategy, which reinterpret the mood of haute couture maisons through a minimalist, forward-looking design.
The focus on sustainability shines through in every communication and piece of content, and especially in the 2023 Sustainability Report, which we designed and wrote together with the company’s team.
