Strategic Marketing

News & Press 08.03.2024 Strategic Marketing

we-go supports MakeIt, the event dedicated to students of the Economics Department at Ca' Foscari University.

On Friday, March 8th, the 2024 edition of MakeIt took place, the well-known event organized by the student association M...

Benedetta Greggio

Head of Strategy

Article 17.01.2024 Strategic Marketing

Proximity Marketing: what it is and what benefits it offers

Benedetta Greggio

Head of Strategy

Find out what proximity marketing is and what advantages it offers companies to promote themselves....

8 minutes

Article 20.12.2023 Strategic Marketing

Green car marketing: automotive industry trends

Green car marketing is a crucial part of business strategies. Find out what the challenges are for low-emission vehicles...

8 minutes

Google introduce AI Performance Max cover

Article 27.11.2023 Strategic Marketing

Google introduces AIs in Performance Max: what you need to know

Google introduces AI in Performance Max. A guide to what's new ahead and how it will change the world of ads....

10 minutes

Come vincere l'indecisione del Messy Middle

Article 20.11.2023 Strategic Marketing

How to overcome the purchase indecision of the Messy Middle

Find out what has changed in the Messy Middle model and how it helps us overcome purchase indecision....

9 minutes

Green marketing e responsabilità sociale d'impresa

Article 13.11.2023 Strategic Marketing

Corporate social responsibility: the role of green marketing

Find out how green marketing can be part of a broader commitment to sustainability and corporate social responsibility....

6 minutes

Marketing delle energie rinnovabili - Cover

Article 07.11.2023 Strategic Marketing

Renewable energy marketing: how to promote the adoption of clean energy sources

Find out what are the best strategies to push companies to adopt renewable energy sources, and how to communicate this t...

7 minutes

Strategie Marketing Omnicanale - Cover 2

Adele Lembo

SEO Specialist

Article 30.10.2023 Strategic Marketing

Omnichannel Marketing Strategies: how to attract new customers and increase in-store sales

Adele Lembo

SEO Specialist

Are looking for a way to attract new customers and increase sales in your store. Find out about omnichannel marketing st...

12 minutes

Benedetta Greggio

Head of Strategy

Article 28.08.2023 Strategic Marketing

Political communication: X vs Fox News

Benedetta Greggio

Head of Strategy

Political communication on X: what we can learn from the presidential debate and Trump...

4 minutes

Spotify Ads: i formati pubblicitari da conoscere

Federico Scuderi

Paid Advertising Specialist

Article 30.06.2023 Strategic Marketing

Spotify Ads: the advertising formats you need to know about

Federico Scuderi

Paid Advertising Specialist

Learn about the benefits that the different Spotify Ads formats provide you with to promote your business....

7 minutes

Article 05.06.2023 Strategic Marketing

TikTok for business: all the free tools you need for top performance

TikTok provides you with many features to increase the visibility of your business. Find out which tools can help you....

8 minutes

Benedetta Greggio

Head of Strategy

Article 25.05.2023 Strategic Marketing

Brand positioning strategies: how they help sales

Benedetta Greggio

Head of Strategy

Discover how to build brand value and increase sales in the long term with brand positioning....

7 minutes

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