For Wikimedia, Wikipedia’s organization for the dissemination of free knowledge, we have dealt with the promotion of the ‘Wiki loves monuments’ contest, the ‘biggest photo contest’ that supports our cultural heritage

The key visual is the starting point for the construction of a social media strategy that, step by step, communicates the methods of participation, leaving ample room for the protagonists of the initiative: our wonderful castles.

A castle shrouded in mystery, a solid and sharp font, and the loading icon featuring an unmistakable digital anchor are the elements that make up the visual of the poster advertising the contest.