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Bata - Art direction production Bata - Cover mobile


Customer Compar S.p.A

5,000 stores located in 70 countries around the world and a historical legacy dating back to 1894: Bata is an internationally recognized footwear brand that boasts a century-long tradition, iconic models and a constant drive for innovation.

Year 2022
Bata shooting

The story you love


The concept of "The story you love" aims to bring the user and the brand closer together, consolidating the brand image thanks to a human and spontaneous communication that is also able to involve Bata's own collaborators.

direzione artistica collab bata e stabilo


The artistic direction of the Bata project ensures that all content speaks the language of the community and connects with it. The empathic and immediate tone of voice plays on content production that is woven into the interests and behaviours of the target, thanks to a social strategy that is specifically tailored to each channel.

Shooting and content production are organized on a weekly basis and in a carefree and dynamic photographic atmosphere. The result is authentic communication with a fresh and immediate visual language.

post social bata italy
content production collab bata stabilo
ragazza con sneaker power luxe runner
video content creation bata power luxe
direzione artistica shooting bata per adidas
storie instagram bata italy per adidas


Social Media Management

  • +860 %
    of comments on content in which users are directly involved and questioned
  • +83 %
    of video views on reels produced in store
Results of the first half of 2022 for