![Missoni cover](https://content.we-go.it/uploads/projects_missoni_cover_192x1400_dc4fcf2645.jpg)
![Missoni cover mobile](https://content.we-go.it/uploads/missoni_cover_mobile_1021x1400_8625c1066a.jpg)
Missoni
Awarded
Heritage such as this could only be the strong point of the Safilo x Missoni project. Aesthetics, technique and an unmistakable multicolour vision guided the creative process of a video in which the "plot" is everything.
GOAL
Weave the glasses? Missoni has succeeded and for the launch of the new model has chosen to rely on a video made completely in 3D so as not to lose even an inch of the precious and iconic fabric. The threads dance and wrap the glasses, transported by a musical rhythm that beats time to weaving. The details of the glasses pierce the screen, while the texture of the fabric invades them with a fluid movement.
![occhiali da vista safilo per missoni](https://content.we-go.it/uploads/projects_missoni_a6_still_960x1200_f81fb22de7.jpg)
ART DIRECTION AND COMMUNICATION
The study of light and the highly technical realization of all the scenes have unleashed a theatrical and soft aesthetic at the same time, enhancing a brand that is unique in the world.
The final output includes a 60-second video in 3 versions designed for social media, all in a digital pack ready to communicate the finesse of tailoring in a hyper-virtual world.
![dettaglio cerniera occhiale da sole missoni](https://content.we-go.it/uploads/projects_missoni_a6_dettaglio1_960x1080_b30f433348.jpg)
![dettaglio cerniera e astina occhiale da sole missoni](https://content.we-go.it/uploads/projects_missoni_a6_dettaglio2_960x1080_f5d6c83a54.jpg)