The courage to paper
The new communication concept "The courage to paper", explains the company's mission, thanks to the noun "paper" which, assuming the role of a verb, transforms paper from subject to mission.
The study of brand identity, developed with the we-flow spin-off through a co-design method with the customer, has allowed us to define the characterizing values
Within the website, the UX and UI design conveys a modern look & feel that allows the user to move between the various sections naturally, while the information architecture is impeccable in its technical and storytelling linearity. The project sees its maximum expression in “Paper from our echosystem”, an immersive environment linked to the corporate value of sustainability.