![Sapopa Direzione Artistica cover](https://content.we-go.it/uploads/sapopa_direzione_artistica_1920x1400_7c6dc59fe5.jpg)
![Sapopa Direzione Artistica cover mobile](https://content.we-go.it/uploads/sapopa_cover_mobile_1021x1400_0df142fc5d.jpg)
Sàpopa
A Made in Italy brand that combines sport and fashion: with Sapopa, we jumped into the world of athleisure.
![Sapopa Direzione Artistica](https://content.we-go.it/uploads/sapopa_direzione_artistica_1920x1080_textimage_275cdfdcca.jpg)
Breathe in, breathe out. Self-empowerment to the nth power.
GOAL
Through the artistic direction and through the online and offline strategies designed for a sophisticated and inclusive product, we wanted to go beyond the classical concept of sport encouraging body positivity.
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_1920x1080_2_2393c25466.jpg)
Art direction & communication
What's your goal for today? We took care of the artistic direction of the brand and worked on a digital strategy able to support and rule the online business presence, developing graphic and multimedia assets to give the new sapopa.com a brand new identity and an efficient support for digital marketing activities.
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_1920x1080_3_89e0d48376.jpg)
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_960x1080_2_49820965e6.jpg)
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_960x1080_3_919453078b.jpg)
All the creative assets developed and designed for SAPOPA were used to support the sales objectives.
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_960x1080_5_retake_c11e8edf52.jpg)
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_960x1080_6_retake_1d8d68bb60.jpg)
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_960x1080_7_8093a1e757.jpg)
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_960x1080_8_1fa537c5ee.jpg)
![Sapopa shooting](https://content.we-go.it/uploads/sapopa_shooting_bg_08e381a6cc.jpg)
![Sapopa shooting 1](https://content.we-go.it/uploads/sapopa_a8_shooting_ocean1_projects_1920x1200_368be97526.jpg)
![Sapopa shooting 2](https://content.we-go.it/uploads/sapopa_a8_shooting_ocean2_projects_960x1200_98036e7f32.jpg)
![Sapopa shooting 3](https://content.we-go.it/uploads/sapopa_a8_shooting_tennis2_projects_1920x1280_4c48c90925.jpg)
![Sapopa shooting 4](https://content.we-go.it/uploads/sapopa_a8_shooting_tennis9_projects_960x1440_a9596fa25d.jpg)
![Sapopa shooting 5](https://content.we-go.it/uploads/sapopa_a8_shooting_ocean4_projects_1920x1200_914179fdd3.jpg)
![Sapopa shooting 6](https://content.we-go.it/uploads/sapopa_a8_shooting_tennis7_projects_960x1440_ebd84d3b5d.jpg)
![Sapopa shooting 7](https://content.we-go.it/uploads/sapopa_a8_shooting_ocean5_projects_1920x1200_893d412e8e.jpg)
![Sapopa shooting 8](https://content.we-go.it/uploads/sapopa_a8_shooting_ocean3_projects_1920x1200_671c1c15d8.jpg)
Shooting
![](https://content.we-go.it/uploads/sapopa_direzione_artistica_1920x1080_5_6670ede18c.jpg)