Loading ...

Telwin - Elements Art Direction campagna cover Telwin - Elements Art Direction campagna cover mobile


Customer Telwin S.p.A.

TELWIN is a leading company in the production of professional welding machines, cutting systems, battery chargers and starters for the automotive world, with distribution in 120 countries and a business mainly aimed at BtoB customers.

Year 2018 - on going


A number of international campaigns were developed to support the product lines. The advanced study of buyer personas allowed us to produce highly targeted messages in a sector where targets are fluid and more difficult to reach.


Campaign videos associate stories and characters to specific products, connecting interests and features. The visuals were designed for digital platforms and translated for retail, to produce a more complete and coordinated message experience.

The company communication concepts formed the basis for the development of a digital activation campaign with a specific focus on each product line and aimed at the international market.