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Telwin - Elements Art Direction campagna cover Telwin - Elements Art Direction campagna cover mobile

Telwin

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Customer Telwin S.p.A.

TELWIN is a leading company in the production of professional welding machines, cutting systems, battery chargers and starters for the automotive world, with distribution in 120 countries and a business mainly aimed at BtoB customers.

Year 2018 - on going

GOAL

A number of international campaigns were developed to support the product lines. The advanced study of buyer personas allowed us to produce highly targeted messages in a sector where targets are fluid and more difficult to reach.

ART DIRECTION & COMMUNICATION

Campaign videos associate stories and characters to specific products, connecting interests and features. The visuals were designed for digital platforms and translated for retail, to produce a more complete and coordinated message experience.

The company communication concepts formed the basis for the development of a digital activation campaign with a specific focus on each product line and aimed at the international market.