![Telwin - Elements Art Direction campagna cover](https://content.we-go.it/uploads/telwin_elements_art_direction_campagna_elements_cover_1920x1400_1_4395841a27.jpg)
![Telwin - Elements Art Direction campagna cover mobile](https://content.we-go.it/uploads/Telwin_art_direction_cover_mobile_1021x1400_0e8aef7a60.jpg)
Telwin
TELWIN is a leading company in the production of professional welding machines, cutting systems, battery chargers and starters for the automotive world, with distribution in 120 countries and a business mainly aimed at BtoB customers.
GOAL
A number of international campaigns were developed to support the product lines. The advanced study of buyer personas allowed us to produce highly targeted messages in a sector where targets are fluid and more difficult to reach.
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ART DIRECTION & COMMUNICATION
Campaign videos associate stories and characters to specific products, connecting interests and features. The visuals were designed for digital platforms and translated for retail, to produce a more complete and coordinated message experience.
The company communication concepts formed the basis for the development of a digital activation campaign with a specific focus on each product line and aimed at the international market.
![Telwin - Elements Art Direction campagna shooting background](https://content.we-go.it/uploads/telwin_drive_art_direction_campagna_drive_shooting_background_120x1080_8d526981cf.jpg)
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![Telwin - Art Direction campagna shooting 9](https://content.we-go.it/uploads/telwin_elements_art_direction_campagna_elements_shooting_1920x1280_8_e1ae099295.jpg)