![Womsh - Direzione artistica cover](https://content.we-go.it/uploads/womsh_direzione_artistica_1920x1400_d1ed067c72.jpg)
![Womsh - Direzione artistica cover mobile](https://content.we-go.it/uploads/womsh_cover_mobile_1021x1400_a9739ae756.jpg)
Womsh
Awarded
WOMSH (“Word of Mouth Shoes”) is a brand of Made in Italy fashion sneakers based on environmentally-friendly principles.
![](https://content.we-go.it/uploads/womsh_direzione_artistica_1920x1080_mediatext_350429f516.jpg)
GOAL
The challenge was to give a fresh and consistent new identity to an ever-evolving brand.
![](https://content.we-go.it/uploads/womsh_direzione_artistica_960x1080_1_941b166532.jpg)
![](https://content.we-go.it/uploads/womsh_direzione_artistica_960x1080_2_f5051f36f0.jpg)
ART DIRECTION & COMMUNICATION
Fresh consistency was at the base of the brand revitalisation and communication project we developed having international business in mind.
Sustainability and fashion: these are the essential key words for the project’s art direction. Italian design inspires this concept which is also oriented to the international market.
![](https://content.we-go.it/uploads/womsh_direzione_artistica_1920x1080_1_d1701af782.jpg)
![](https://content.we-go.it/uploads/womsh_direzione_artistica_960x1080_3_0978c0001b.jpg)
SHOOTING
Every single shot, recording, and scene has been conceived and designed to state WOMSH’s choice to be a fashion brand that rejects a system that is not striving to be virtuous.
![Womsh shooting](https://content.we-go.it/uploads/womsh_shooting_fw19_bg_retake_730595afef.jpg)
![Womsh shooting 1](https://content.we-go.it/uploads/womsh_shooting_fw19_3_22f67dab14.jpg)
![Womsh shooting 2](https://content.we-go.it/uploads/womsh_shooting_ss20_2_913cf39051.jpg)
![Womsh shooting 3](https://content.we-go.it/uploads/womsh_shooting_fw19_4_a4e13268fc.jpg)
![Womsh shooting 4](https://content.we-go.it/uploads/womsh_shooting_ss20_1_bc72f4ef59.jpg)
![Womsh shooting 5](https://content.we-go.it/uploads/womsh_shooting_fw19_10_28f1d9dcdc.jpg)
![Womsh shooting 6](https://content.we-go.it/uploads/womsh_shooting_ss19_10_f97dd6bc7d.jpg)
![Womsh shooting 7](https://content.we-go.it/uploads/womsh_shooting_ss19_2_a688fc52ee.jpg)
![Womsh shooting 8](https://content.we-go.it/uploads/womsh_shooting_ss19_7_0d12e883b5.jpg)
![Womsh shooting 9](https://content.we-go.it/uploads/womsh_shooting_ss19_3_682f5710ff.jpg)
Shooting
E-COMMERCE
Selling&inspiring: e-commerce does not merely sell sneakers, but instead a brand value that permeates the purchasing process in a clear and immersive way.
![](https://content.we-go.it/uploads/womsh_direzione_artistica_960x1080_5_64d05ec7f2.png)
![](https://content.we-go.it/uploads/womsh_direzione_artistica_960x1080_6_17fd7163e7.jpg)
We have employed all the pivotal levers of Digital Marketing to give the brand online visibility, with a project that every day brings into play SEO, SEM and Social ads activities.
The trendiest sneakers among the sustainable ones and the most sustainable sneakers among the trendiest ones