Content Strategy

Elena Canto

Content Manager

Article 12.12.2023 Content Strategy

ENG - TikTok (tac): it's unboomerizing time!

Elena Canto

Content Manager

Find out how to create content on TikTok to make your brand soar in beautiful posts and what factors to consider when st...

7 minutes

Article 05.12.2023 Content Strategy

2024 Social Media Trends to Know

Discover the top social media trends of 2024 to know to improve your business....

6 minutes

Contenuti di qualità secondo Google - Cover

Article 23.10.2023 Content Strategy

How Google evaluates quality content

Find out what criteria Google applies to evaluate whether or not a piece of content is of quality....

8 minutes

Alice Colak

Content Manager

Article 17.10.2023 Content Strategy

Social and influencers: quick guide for brands in crisis

Alice Colak

Content Manager

Learn the aspects to consider when choosing the right influencers for each project and platform....

9 minutes

Article 06.10.2023 Content Strategy

Ecological storytelling for companies and emotional ties with the public

Ecological storytelling is a powerful tool for conveying corporate messages and identity. Find out how best to use it...

5 minutes

Article 25.09.2023 Content Strategy

Tangential SEO: what it is and how it helps you rank on Google

Discover the benefits of tangential SEO, how it helps you create diverse content to rank more easily on Google....

6 minutes

Article 01.09.2023 Content Strategy

Green marketing and SEO: website and environmental sustainability

Discover the role that SEO plays in increasing the returns of green marketing strategies for the benefit of the brand....

7 minutes

Costruire una comunicazione rispettosa senza cadere nel wordwashing

Ursula D'Aquila

Copywriter

Article 04.08.2023 Content Strategy

Build respectful communication without falling into wordwashing

Ursula D'Aquila

Copywriter

And without using the words "effective" and "sustainable" inappropriately....

5 minutes

Article 24.07.2023 Content Strategy

The SEO triangle model: what it is and what benefits it offers

Find out how to understand the relationships between SEO activities with the triangle model, and what benefits it offers...

7 minutes

Roberto Digennaro

Head of SEO

Article 14.07.2023 Content Strategy

Stanca Act and Digital Accessibility: everything you need to know

Roberto Digennaro

Head of SEO

Find out everything you need to know about the Stanca Act and why you need to ensure digital accessibility of websites....

9 minutes

Come i contenuti virali influenzano il posizionamento su Google

Article 07.07.2023 Content Strategy

How viral content affects Google ranking

Let's find out the impact viral content can have on site ranking on Google and how to analyze industry trends....

8 minutes

Elena Bustreo, Elena Canto

Content Manager

Article 17.05.2023 Content Strategy

Communicating with Gen Z is easy, if you know how.

Elena Bustreo, Elena Canto

Content Manager

Here's how to talk to Gen Z without committing a terrible crime: cringe....

8 minutes

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